Tata 1mg and Netcore Achieve 100% Reach Growth and 200% CTOR Uplift with AMP Email Innovation

Objectives

In partnership with Netcore Cloud, Tata 1mg aimed to:

1. Adopt AMP to create in-mail engagement moments that drive action.
2. Enhance customer experience with dynamic, interactive email formats.
3. Expand unique user reach without increasing marketing costs.
4. Maintain high deliverability and domain reputation during scale-up.
5. Establish email marketing leadership within the healthcare space.

Strategy: AMP-Powered Innovation, Execution, and Scale

Netcore and Tata 1mg co-developed a phased execution model to bring AMP innovation to life at scale:

1. Smart Segmentation and Data Targeting
2.  Email Scale-Up Enablement
3. AMP Email Innovation
4.  Real-Time Optimization

Implementation: A Four-Stage Collaborative Rollout

Stage 1: Strategic Planning & Audience Segmentation
Stage 2: Scale-Up and Execution Enablement
Stage 3: AMP Design, Development & Deployment
Stage 4: Optimization, Scaling and Operational Agility

Strengthening Performance Through Partnership

• Integration Complexities
• Execution Timelines
• Stabilizing Performance at Scale

Why the Partnership Worked

• Shared Focus on Innovation: Both teams aligned on delivering value through better experiences, not just metrics.
• Execution Embeddedness: Netcore’s expert ensured seamless execution, turning Tata 1mg’s strategies into results – without delays.
• Data-Led Strategy: Decisions were informed by campaign data, feedback loops, and collaborative review cycles.