One-time shoppers are customers who make a single purchase and never return for subsequent transactions. They often represent missed opportunities for lifetime value growth.
How to Identify One-Time Shoppers:
Customers with only one recorded transaction and prolonged inactivity post-purchase are typically classified as one-time shoppers.
Example:
A customer who buys during a holiday sale and never returns or opens follow-up emails.
Why Do One-Time Shoppers Matter?
- Represent lost revenue potential
- Often result from weak post-purchase engagement
- Insightful for identifying gaps in loyalty or retention strategies
Factors Leading to One-Time Shopping Behavior:
- Lack of brand connection or experience
- Poor follow-up engagement
- Irrelevant communication post-purchase
How to Convert One-Time Shoppers into Repeat Buyers:
- Implement a win-back email flow
- Offer post-purchase discounts or loyalty perks
- Re-target using social and web push ads
- Personalize product recommendations in follow-ups
- Survey for feedback on first purchase experience
FAQs
Why do customers shop only once?
Often due to low brand loyalty, unremarkable experiences, or irrelevant follow-ups.
What percentage of ecommerce customers are one-time buyers?
It varies, but many ecommerce businesses see 60-70% of customers purchase just once.
Take Action
Re-engage one-time shoppers using Netcore Cloud’s Customer Engagement Platform for personalized recovery campaigns.
