Flower delivery brand, FlowerChimp achieves 91% higher revenue using Netcore Cloud’s Customer Engagement platform

Challenges:

• Manual campaign design: No easy way to design HTML templates and setup campaigns
• Challenges in targeting: Unable to apply a targeted approach due to lack of segmentation
• Capturing customer attention: Limited customer attention towards promotional communications sent 
• Targeting: Lack of proper targeting and retargeting strategies

The Netcore Cloud Strategy:

The Netcore Cloud AI-powered Customer Engagement platform helped FlowerChimp with: 

• Send time optimization: Raman analyzed customers’ historic interactions and identified the best times to send communications. A dash of personalization was also used to enhance open rates.
• Email enhancements: BIMI and countdown timers meant emails looked authentic and countdown timers were used to make discounts time based and to bring engagement to emails.
• Automated journeys: Automated journeys with different workflows captured customer interest at different stages and triggered the appropriate communication channel to capture customer interest.
• More purchases: All of this and more tactics such as A/B testing resulted in higher engagement across the web and across emails, leading to more purchases.