Pomelo Fashion achieves 30% conversion rates and boosts repeat purchases with Netcore Cloud
Pomelo Fashion achieves 30% conversion rates and boosts repeat purchases with Netcore’s Customer Engagement 1

Pomelo Fashion achieves 30% conversion rates and boosts repeat purchases with Netcore’s Customer Engagement

Key Results
31% up
Conversion rates on APNs through wishlist low-in-stock reminder communications in 3 months
30%
Conversion rate on APNs through personalized birthday communications in 3 months

Company: Pomelo emerged from Bangkok and is a Southeast Asian brand for accessible, trendy women’s fashion

Customer Website

Industry: D2C

Location: Thailand

Category: Customer engagement

Solutions Used: Customer engagement

Objectives:

  • Boost activation and re-engagement rate, thereby promoting repeat purchases within the existing user base.
  • Retain active customers & reactivate inactive users while improving loyalty adoption.

 

Netcore’s Strategy:

Netcore’s Customer Engagement solution to help Pomelo in 3 phases:

  • Phase 1: User Data & Event Migration. To ensure a seamless migration & Integration from multiple platforms like Segment, Amazon S3 – Looker, PEM
  • Phase 2: Campaign Templates & Journey Migration. Recreate templates and migrate.
    75+ automated journeys (e.g., wishlist reminders, birthday offers). Streamline workflows with managed services.
  • Phase 3: Customization & Optimization. Correct APN userbase data inaccuracies to enhance reachability. Develop tailored features and integrations to replace basic algorithms.
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