How Crocs Achieved 650% ROI and 22% Channel Revenue with Netcore Cloud’s WhatsApp Marketing 2

How Crocs Achieved 650% ROI and 22% Channel Revenue with Netcore Cloud’s WhatsApp Marketing

Results Achieved
650% up
ROI
22% up
Total channel revenue
50% up
Journey revenue generated
80% up
message delivery rate

About Crocs 

Crocs is an iconic global brand renowned for its comfortable, colorful, and customizable footwear. With a mission to deliver innovation, fun, and comfort, Crocs is constantly reinventing how it connects with its audience—now leveraging digital-first strategies to engage and convert customers across platforms.

Company: Crocs

Industry: Footwear & Fashion

Location: India

Category: Customer Engagement & Retention

Solutions Used: Netcore Cloud’s WhatsApp Business Platform

Business Objectives

 

  1. Increase engagement among email-inactive and untargeted users
  2. Improve user interaction and conversion rates across the funnel
  3. Drive measurable revenue uplift using a conversational channel

Challenges Faced

 

  • Audience Segmentation: Struggled to precisely target high-engagement users and overlooked customer segments.
  • Content Personalization: Faced difficulty in scaling personalized messaging without losing relevance or quality.
  • Attribution & ROI Tracking: Lacked clear visibility into WhatsApp’s contribution to conversions and revenue.

Netcore Cloud’s Strategy

Crocs partnered with Netcore Cloud to execute a data-driven WhatsApp marketing plan with advanced targeting, personalized creatives, and conversion-focused journeys.

Key Implementations:

 

  1. Advanced Segmentation
  2. Behavioral Journeys
  3. Image Personalization
  4. Rich Media Campaigns
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