Spam traps are everywhere, floating around the internet waiting for a small misstep or a set of bad behaviors ready to be triggered and make the email marketing even more difficult than it already is for you. With each passing day, spam traps are being used more prominently than ever to detect spammers. So it has become vital for the email marketers or any other organization sending emails in bulk, to know about the Spam Traps.
This article covers most of the prominently asked questions about email Spam Traps and some tips on how to deal with them.
Here is a list of set questions we will be going through:
A Spamtrap is usually a bot email address, also known as email honeypot used to collect spam. These email addresses are not meant for regular communication but are instead used to catch hold of spammers.
Spam trap email addresses are never directly visible or published on any website to ensure that legitimate users and email senders never get into this trap.
It's the spammers who typically use web crawlers to harvest email addresses from different websites and sell to other companies to make money. Most of the web crawlers are never able to distinguish between genuine, and these hidden spam traps. And, they end up storing all the email addresses in their email list and sell as leads in the market.
Marketers tend to procure these email lists to send cold emails. Once their emails hit these spam traps, the game is over. The sender of the email will be immediately flagged as a spammer and added as a blacklist in most of the global DNSBLs, and this will get further circulated within the anti-spam community.
Spam Trap is a potent mechanism in the arsenal of email services to curb spam emails. However, like every other so not 100% fail-proof, sometimes legitimate senders also get into this trap and end up getting their domain and IP address getting listed on the DNSBLs blacklist. If that happens, then there are ways to get yourself out of the email blacklists too.
As per securely, last year anti-phishing systems were triggered 467,188,119 times, recording a 56.51% of the traffic as spam, which is 4.03 p.p. more than 2018. Last year China become the largest spam contributor by generating around 21.26% of spam traffic.
Further, as per the study, 44% of spam emails were less than 2 KB in size, making it easy to download and access low bandwidth networks too while these spam emails consist of different categories of emails like cold emails, promotions, and even phishing. A serious concern that 17% of the users have experienced phishing in these spam emails.
Here is a graph which displays the number of email spam listed in the CIBL repository of spam emails:
Spam traps are owned and maintained by the DNSBLs, anti-spam agencies, and Internet Service Providers (ISPs).
Based on the type of different sender activity, there are four types of email spam traps created and distributed across the internet:
If there are multiple hard bounce requests recorded on the same address for a long time, then these email accounts are converted to spam traps by the DNSBL services. Hitting these traps gives ISP a perception that you are not maintaining a clean email list and that might increase the chance of you landing in the spam. ~ Laura, Wordtothewise
How the spam traps would affect you depends solely on the type of email traps you are sending emails to. Here are a few ways that you might get impacted:
It is really hard to determine spam traps since they look just like a valid email address that you can safely send emails to.
One of the ways you can try to identify spam traps can be by user engagement since they are not real users so they won't click, open, or react to any emails sent to them. If you are finding some email addresses being dormant in the response and are not active for a long time. Either way, they are not interested, or they are traps, remove them immediately.
Here are some email patterns you can verify to possibly detect some of the email addresses that might be spam traps in your list:
A spam trap might end up in your email list if you are not following proper email guidelines to populate your email list such as Purchasing an email list from online sources, Not tracking and emoving Unengaged / Bounced / Unsubscribed emails, Not adding users through subscription or any other opt-in method. It all comes to maintaining good email list hygiene.
Yes, you are! Let me tell you, it might not be even your fault that the spam traps are in your emails. You might already have some of the spam traps right now in your email list. Here are some reasons that might be the cause of it.
Just don't slack off with maintaining clean emails in the email list. There are so many kinds of email traps that may land in your email list in so many ways. Even if you are a genuine sender, it's really hard not to be impacted.
Last but not the least please use a double opt verification method for each of your email subscribers. This might lead to a slow rate of subscriber buildup but is far better than being into several blacklists and losing your domain credibility.
No, it simply doesn't work this way. There is no service that can provide you the list of spam trap email addresses. If they are claiming to be, then get away from them, it's mostly a cash grab.
The core functioning of the spam traps depends mainly on the spammers who are sending emails to the spam traps thinking they are real users. If everyone or anyone knows this list, then this won't work and would be a huge loss, so the list is always secretive.
By being vigilant of what kind of emails you are adding into your email list and by making sure every user added to the list is opted in to receive the emails. Please check the following checklist to ensure the emails you are sending are not a honey pot trap.
Spam traps will get you by surprise if you let them. A rule of thumb for avoiding many problems regarding these in the future is you should be prepared for it as much as you can, especially if you have been sending emails for a very long time. I hope that this tutorial will help you find the vulnerabilities in your emailing habits and avoid the spam traps.