Personalized Marketing

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MartechBrain | E12 – Bibaswan Banerjee – New Ideas in Personalisation
In this episode, Rajesh Jain speaks to Bibaswan Banerjee, Director CRM Strategy and User Analytics at Klook Singapore, about “New Ideas in Persona...
Expert’s View: Kalpit Jain, Group CEO, Netcore talks about Embracing Contextual Engagement a...
2020 has been watching the unfolding of events that hadn’t ever happened before, and all the disruptions have led to more digital transformation in the ...
Expert’s View: TV Naarayan, Head of Marketing, PayPal, Talks About the Rise of Digital Payme...
Until a couple years ago, who would have thought that one could buy vegetables from the local vendor using a mobile wallet? But here we are, embracing d...
Driving Lifetime Retention of Users for Emerging Indian Short Video Apps
Short Video Apps! Love them..Hate them..Can’t get enough of them! There is something about these apps that both my 6 year old niece and her 40 year old ...
Customer Data Platform: The ‘what’ and ‘why’ of it
If you are a data-driven marketer (which you should be) then you’ve landed just at the right page. With improving AI & ML technology, it has become ...
Choosing the Right CDP
If you’re reading this then you’ve already decided that CDP is the right tool for your business. And it’s easy to see why. Having a platform that can tr...
6 Benefits of Customer Data Platform you must know
As marketers we all want our brands to build long-lasting relationships with customers. This is exactly what we expect our teams to achieve. But how can...
Expert’s View: Ritesh Ghosal on Croma’s Customer-centric Initiatives and How to Scale ...
“Data is like the letters of the alphabet – the story has to be woven by the marketer” says Ritesh Ghosal, the Chief of Marketing and Insights at Croma,...
Expert’s View: Akshay Matkar, Marketing Head, Candere Talks About Personalization to Drive G...
According to McKinsey and Company, 18% of the jewelry sales are expected to be made online by 2025 taking its worth to about $79 billion annually. With ...
Believe it or not, the global pandemic has brought a major shift in consumer behavior as well as brands’ perspective towards their consumers. Many brand...