Netcore’s Personalized Product Recommendations Help The Body Shop achieve a 13.2% Increase in Online Revenue

Key Results

13.4% Increase in number of engagement

7.5% Reduction in bounce rates

13.2% Increase in overall eCommerce revenue

Challenges

• Lack of customer engagement on the website due to non-personalized recommendations led to customers dropping-off without purchase
• Inaccurate product recommendations in the product feed meant relevant product discovery was a problem

Netcore’s Strategy

Netcore’s AI-led product recommendation strategy helped the global skincare giant by:

• Designing and deploying personalized widgets on different touchpoints on the customer journey: Home Page, Product Display Page, Exit Intent pop-up
• A/B Testing on Home Page by comparing with client’s BAU widget to demonstrate the performance of our deployed widgets
• Introducing exit intent pop-ups on product pages to improve user engagement by showcasing relevant product recommendations
• Real-time positive and negative feedback from every user interaction for continuous improvement of product recommendations