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Expert Views: Abhishek Joshi on How MX Player improved brand loyalty with AI-Led Personaliza...
Believe it or not, the global pandemic has brought a major shift in consumer behavior as well as brands’ perspective towards their consumers. Many brand...
How Fashion & Apparel E-Commerce Brands  Can Use Product Recommendations to Increase Re...
The fashion and apparel industry is in continuous evolution and the brands that don’t adapt and innovate could be in danger of slipping behind others th...
Smartech Contributes to 1 in 3 Policy Renewals of a Leading General Insurance Provider
For any insurance brand, renewals matter more than new policy purchases. It forms the backbone of their income statements being a recurring revenue sour...
Personalization Thursdays Series: Mark Baartse on Reimagining the Marketing Playbook in the ...
We recently had an interesting chat with Mark Baartse, a leading data-driven marketing consultant from Australia.  A Top 50 CMO from Down Unde...
Personalization Thursdays Series: David Raab on the Role of CDPs in Delivering Personalizati...
As part of our #PersonalizationThursdays series where we discuss the impact of personalization and predictive recommendations across key industries...