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Raman’s Predictive Segments: Let AI Fuel Your Customer Segmentation and Revenue Growth Strat...
Customer segmentation is not a new process for us, marketers. The general rationale behind market segmentation is to increase engagement, repeat sales, ...
Expert’s View: Lloyd Mathias, Angel Investor and Strategist, on the Positive Side of AI and ...
“The real risk with AI isn’t malice but competence. A super-intelligent AI will be extremely good at accomplishing its goals, and if those goa...
Raman Insights & Nudges: AI-backed Marketing Insights that Maximize Revenues and Custom...
In today’s ever-changing marketing landscape and customer trends, adaptivity is vital. Being able to take effective actions on-the-fly can make or break...
The ‘AI Plus Personalization’ Boon: Transforming E-Commerce
Yes, we already are in the Smart Machines era. Today, a machine asks a human certain questions and verifies whether he/she is really a human. There are ...
Expert’s View – Ritesh Bhatnagar, CMO, U2opia Mobile, on Building a Strong Online comm...
A lot has been said about how AI and ML have changed the conventional marketing approach. Goes without saying that brands can now laser-focus their targ...
Expert’s View:  Shwetha Iyer, Head of Marketing, Zee5, on Leveraging AI to Drive Innovation
We live in a time where effective marketing across channels would seem impossible without the use of AI technologies. Today’s customers demand personali...
Expert’s View: Meera Iyer, CMO, MedLife on Leveraging AI to Boost Cross Selling
Just like the idea of man flying high in the sky was inconceivable until airplane was invented, the concept of machines having the intelligence of human...
Marketing Technology Trends for 2020
It’s a wrap.  We are bidding adieu to 2019 and welcoming 2020. As cliché as it may sound, but every new start brings with it a lot of new excitemen...
Marketing Technology Trends for 2020
It’s a wrap.  We are bidding adieu to 2019 and welcoming 2020. As cliché as it may sound, but every new start brings with it a lot of new excitemen...