artificial intelligence
Customer segmentation is not a new process for us, marketers. The general rationale behind market segmentation is to increase engagement, repeat sales, ...
Expert’s View: Lloyd Mathias, Angel Investor and Strategist, on the Positive Side of AI and the I...
“The real risk with AI isn’t malice but competence. A super-intelligent AI will be extremely good at accomplishing its goals, and if those goa...
In today’s ever-changing marketing landscape and customer trends, adaptivity is vital. Being able to take effective actions on-the-fly can make or break...
Yes, we already are in the Smart Machines era. Today, a machine asks a human certain questions and verifies whether he/she is really a human. There are ...
A lot has been said about how AI and ML have changed the conventional marketing approach. Goes without saying that brands can now laser-focus their targ...
We live in a time where effective marketing across channels would seem impossible without the use of AI technologies. Today’s customers demand personali...
Just like the idea of man flying high in the sky was inconceivable until airplane was invented, the concept of machines having the intelligence of human...
It’s a wrap. We are bidding adieu to 2019 and welcoming 2020. As cliché as it may sound, but every new start brings with it a lot of new excitemen...
It’s a wrap. We are bidding adieu to 2019 and welcoming 2020. As cliché as it may sound, but every new start brings with it a lot of new excitemen...