Telekom Malaysia Migrates from moengage to Netcore to Power AI-Led Omni-Channel Engagement

Telekom Malaysia modernized its customer engagement infrastructure by migrating from moengage to Netcore's agentic marketing and CDP platform. The move enabled unified customer intelligence, predictive personalization, and revenue-focused omni-channel journeys across mobile, web, email, and push.

Results

12%

increase in add-on revenue

ROI from rich media campaigns

100+

journeys successfully migrated

See success like Telekom Malaysia.

Move to Netcore

Switched Platforms. Kept the Lights On.

Telekom Malaysia completed an enterprise-grade migration from moengage to Netcore, unifying customer data from more than 12 touchpoints into a single Golden Record. The transition ensured zero disruption to live campaigns while enabling real-time, AI-powered engagement across channels.

Old Stack → New Reality

A complete transformation of the engagement infrastructure.

Before: MoEngage

Fragmented customer data across 12+ touchpoints

Engagement-only platform with no CDP layer

Rule-based segmentation limiting personalization

No AI-led next-best-offer prediction

After: Netcore

Unified Golden Record via CommSense CDP

Predictive, AI-powered segmentation

Next-best-offer journeys across channels

Agentic, outcome-driven engagement at scale

The Stack Got Smarter

With Netcore, Telekom Malaysia moved from static, rule-based campaigns to agentic journeys that continuously adapt to customer behavior. AI models predict intent, personalize offers, and optimize engagement in real time - turning engagement into a measurable revenue driver.

Agentic Journey Flow

🎯 Intent Signal Detected

🧠 AI Predicts Next-Best-Offer

📩 Personalized Push + Email

📊 Real-time Outcome Tracking

Why Nobody Misses the Old Stack

12%

Uplift in add-on revenue

ROI from rich media messaging