Pomelo Fashion Migrates from braze to Netcore to Power AI-Led Omni-Channel Engagement

Pomelo Fashion modernized its customer engagement stack by migrating from braze to Netcore's unified, AI-driven customer engagement platform. The move helped eliminate fragmented systems, unlock hyper-personalization, and drive measurable revenue impact across lifecycle communications.

Results

30%+

conversion from personalized comms

31%

conversion from wishlist reminders

75+

automated journeys deployed

See success like Pomelo Fashion.

Move to Netcore

Switched Platforms. Kept the Lights On.

Pomelo Fashion completed a strategic migration from braze to Netcore, consolidating transactional and promotional communications into a single, unified platform. The transition ensured business continuity while enabling advanced AI-powered orchestration across the customer lifecycle.

Old Stack → New Reality

A complete transformation of the engagement infrastructure.

Before: Braze

Separate systems for transactional and promotional emails

Limited personalization from in-house tools

Inaccurate contact data impacting reach and conversions

Fragmented marketing workflows

After: Netcore

Unified engagement platform covering all marketing needs

AI-powered personalization and recommendations

Clean, enriched customer data with improved deliverability

Automated, scalable lifecycle orchestration

The Stack Got Smarter

With Netcore, Pomelo moved from constrained personalization to AI-led, behavior-driven journeys. Netcore's platform unified data, improved accuracy, and enabled agentic journeys that adapt in real time - turning engagement into repeat purchases and revenue growth.

Agentic Journey Flow

👗 Wishlist / Browse Signal

🧠 AI Generates Personalized Reco

📩 Email + Push with Low-Stock Alert

📊 Purchase Conversion Tracking

Why Nobody Misses the Old Stack

30%+

Conversion from personalized comms

31%

Conversion from wishlist reminders

75+

Automated journeys deployed