How Vedantu achieved a 2.6X lift in User Engagement with 52% Improvement in Reachability

Key results
2.6x Increase
Improvement in Clicks
2x Increase
Improvement in Opens
Gmail IPR
Vedantu is an Indian Interactive Online tutoring platform where teachers provide tuitions to students over the internet, using a real-time virtual learning environment named WAVE a technology built in-house.
Email Marketing
Solution Used:
Netcore Email


  • Vedantu is one of the leading e-learning companies in India and has a strong market presence with over 40,000+ students across the globe.
  • The COVID era challenged the traditional education industry in an unprecedented manner and Vedantu took this opportunity to make an impact.
  • They created tailored courses for students from grades 6-12 and JEE and NEET.
  • Vedantu expected to reconnect with the dormant customers on their list to increase their reach.
  • However, an email blast out to everyone on the list would have downgraded their sending reputation. That’s where the Netcore team came in.

Netcore’s Strategy

  • Used a predictive model to analyze and split the customer base and created buckets of user-segments based on their probability of engagement.
  • Plot out an extensive email strategy to ensure primary inboxing of campaigns
  • Experimented with a variety of subject lines and creative content pieces to improve engagement
  • Conducted in-depth analysis of the monthly campaigns and sharpened the rough edges to improve results and outcomes.
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