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How Vedantu achieved a 2.6X lift in User Engagement with 52% Improvement in Reachability

Key results
2.6x
Improvement in Clicks
2x
Improvement in Opens
95%
Gmail IPR
Overview:
Vedantu is an Indian Interactive Online tutoring platform where teachers provide tuitions to students over the internet, using a real-time virtual learning environment named WAVE a technology built in-house.
Industry:
Edutech
Location:
India
Category:
Email Marketing
Solution Used:
Netcore Email

Challenges

  • Vedantu is one of the leading e-learning companies in India and has a strong market presence with over 40,000+ students across the globe.
  • The COVID era challenged the traditional education industry in an unprecedented manner and Vedantu took this opportunity to make an impact.
  • They created tailored courses for students from grades 6-12 and JEE and NEET.
  • Vedantu expected to reconnect with the dormant customers on their list to increase their reach.
  • However, an email blast out to everyone on the list would have downgraded their sending reputation. That’s where the Netcore team came in.

Netcore’s Strategy

  • Used a predictive model to analyze and split the customer base and created buckets of user-segments based on their probability of engagement.
  • Plot out an extensive email strategy to ensure primary inboxing of campaigns
  • Experimented with a variety of subject lines and creative content pieces to improve engagement
  • Conducted in-depth analysis of the monthly campaigns and sharpened the rough edges to improve results and outcomes.
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