Unacademy boosts lead generation by 2.5x and slashes acquisition costs by 50% with the power of WhatsApp Flows

Objectives:

Transforming lead-generation campaigns and driving better results with these key objectives:

1. Enhance WhatsApp Channel Experience: Boost user engagement and reduce drop-offs by optimizing the WhatsApp channel with innovative strategies.
2. Omni-Channel Marketing Strategy: Implement a seamless, omnichannel approach to maximize lead generation across multiple platforms.
3. Cost Optimization: Lower acquisition costs and maximize ROI through smart, data-driven campaigns.
4. Increase Conversions: Leverage Meta and Netcore’s latest tools to drive more conversions and revenue.

Netcore Cloud’s Strategy

1. Targeted Segmentation
   Move beyond the generic ‘batch and blast’ approach. Reach users with high intent by segmenting based on:

• Recent website/app visitors (last 60 days)
• Users who took high-value actions like ‘Book a Centre’ or ‘Download Brochure’

2. Smart Content Strategy
   Engage users with personalized, intent-driven content:

• Use FOMO elements and personalized messages.
• Include targeted CTAs to generate quality leads.
• Introduce in-chat forms to reduce drop-offs, eliminating the need for redirection—an industry-first in EdTech.

3. Innovation & Execution Excellence
   Create a unified, seamless experience across all channels:

• Use Meta’s WhatsApp Flows to replicate website/app forms directly in WhatsApp campaigns.
• Minimize drop-offs with in-chat forms and instant data capture.
• Integrate captured leads into Unacademy’s CRM for precise retargeting.