Snapdeal partners with Netcore to achieve a whopping 127% uplift in revenue through email campaigns

Challenges:

In response to rapidly growing business needs, Snapdeal wanted to widen their reachability, enhance the collection of email IDs in their database, and maintain IP/ domain reputation while scaling up.

Primary challenges:

• Reduce dependency on WhatsApp/App Push
• Increase the reach of email campaigns
• Improve IP and domain reputation consistency.

Solution:

Snapdeal partnered with Netcore to create and execute a three-pronged strategy covering data, content, and reputation management.

Data strategy:

• Netcore helped Snapdeal add, sort, and enhance customer data to effectively target only active users.
• Snapdeal improved identification processes based on sub-categories like men’s fashion, women’s footwear, kids’ wear, home and decor, etc., and ensured smart segmentation.

Content revamp:

• As recommended by Netcore, Snapdeal introduced dynamic innovations in their emails, such as a countdown timer, GIFs, and more.
• Snapdeal focused on a sub-category based weekly plan to enrich targeted messaging as advised by Netcore.
• A/B testing by Netcore to decide the email length and the choice between GIF and static images helped Snapdeal optimize campaigns for maximum reach and efficiency.

Domain and IP reputation management:

• Netcore assisted Snapdeal in adding a new subdomain to separate, regulate, and track mail flow to improve reputation and deliverability.
• Daily monitoring by Netcore enabled Snapdeal to take corrective measures and positive iterations to enhance their IP reputation.
• Snapdeal implemented a Sunset Policy suggested by Netcore to improve email list hygiene for better user engagement.