Resources
SELECTED HOMME

Netcore Cloud’s AI-powered Personalization contributes 16% of total products added to cart on SELECTED HOMME’s website

Key Results
16%
Contribution to total products added to cart
10.5%
Contribution to total revenue
157% Up Arrow Green
Increase in add-to-cart rate on PLP
64% Up Arrow Green
Increase in purchase rate on PLP

selected-homme

Company: Selected Homme is a leading fashion destination for both men and women, with more than 5,300 stores in 43 countries.

https://www.selectedhomme.in/

Industry: Ecommerce

Location: Global

Category: Personalized product recommendations, AI Engine- Raman

Solution used:  Netcore Personalization

Challenges:

  • Product discovery challenge: With over tens of 1000s of products in various styles, helping customers discover products they love was a challenge.
  • Low customer engagement on the website: Low user engagement on the website caused customers to leave the website without making a purchase. This resulted in high bounce rates and low conversion rates.
  • Lack of personalization: Unavailability of an AI-powered product recommendation engine made it difficult to curate personalized experiences for each user.
  • Low conversion rate: Absence of relevant personalized recommendations negatively impacted the conversion rate.

 

Netcore Cloud’s strategy:

Netcore’s AI-led Personalization helped ‘Selected Homme’ by: 

  • Deployment of our AI engine, Raman and Neural Networks: To understand customers in real-time and show them personalized product recommendations based on what is most likely to be bought
  • Designing and deploying personalized widgets: AI-led personalized product recommendation widgets were deployed across the customer journey
  • Deploying web messages to keep users engaged: To ensure customers on the verge of exiting the website  remain engaged, personalized recommendations were sent in the form of exit-intent popups

 

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