Netcore Cloud’s AI-powered Personalization contributes 16% of total products added to cart on SELECTED HOMME’s website

Challenges:

• Product discovery challenge: With over tens of 1000s of products in various styles, helping customers discover products they love was a challenge.
• Low customer engagement on the website: Low user engagement on the website caused customers to leave the website without making a purchase. This resulted in high bounce rates and low conversion rates.
• Lack of personalization: Unavailability of an AI-powered product recommendation engine made it difficult to curate personalized experiences for each user.
• Low conversion rate: Absence of relevant personalized recommendations negatively impacted the conversion rate.

Netcore Cloud’s strategy:

Netcore’s AI-led Personalization helped ‘Selected Homme’ by: 

• Deployment of our AI engine, Raman and Neural Networks: To understand customers in real-time and show them personalized product recommendations based on what is most likely to be bought
• Designing and deploying personalized widgets: AI-led personalized product recommendation widgets were deployed across the customer journey
• Deploying web messages to keep users engaged: To ensure customers on the verge of exiting the website  remain engaged, personalized recommendations were sent in the form of exit-intent popups