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MPL

Netcore Product Experience Platform helps MPL experiment its way to growth

Company:

Mobile Premier League (MPL) is India’s biggest online gaming app with 50+ games and an active player base of 70 million across its mobile app.

https://www.mpl.live/

Industry:

Mobile Gaming

Location:

India

Category:

Growth Experiments

Solution used:

Netcore Product Experience Platform

Challenges

 

  • To identify and deliver the most loved home screen layout by their users
  • Increase the discovery & adoption of their newly released games
  • To release user segment-specific features and region-specific stories

Netcore’s Strategy

 

Netcore No-code Product Experience Platform is helping MPL through:

  • Deploying Netcore’s contextual nudges & walkthroughs, MPL could drive user attention to the right games and drive greater adoption
  • Implementing Netcore’s A/B testing capabilities, MPL could test the screen layouts for specific users and deliver the most preferred experience to the larger audience
  • Feature Flags, MPL was able to release the features and stories specific to user segment
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