Mapan witnessed a 21% increase in feature adoption using Netcore’s No-code Product Experience platform

Key Results

21%

Increase in feature adoption for ‘Arisan service’

14%

Increase in users clicking on ‘redeem points’ feature

Company: Founded in 2009, Mapan is an Indonesian community based financial technology company that empowers a network of hundreds of thousands of low to middle-income families through better access to products and services by leveraging technology.

https://mapan.id/

Industry: Financial technology

Location: Indonesia

Category: Product Experience

Solution used: Netcore No-code Product Experience

Challenges

Low feature discovery and adoption due to lack of awareness amongst users. This resulted in low activation and lesser acquisitions through referrals.

Netcore Cloud’s Strategy:

Netcore’s No-code Product Experience platform helped Mapan by:

Highlighting key features to the new user segment using a no-code spotlight nudge to drive quicker activations and feature adoption
Triggering no-code walkthroughs with a series of spotlight nudges that encouraged users to adopt the redeem points feature that in turn would increase acquisitions through referrals

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