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Top Indonesian Retail Brand Increase E-commerce Conversions by 11.19% & Add-to-Cart Rate by 4.01%

Key results
11.19%
Increase in conversion rate (i.e. overall purchase)
4.01%
Increase in add-to-cart rate
126.25%
Increase in CTR on the Home Page via personalized widgets
51.81%
Increase in CTR on the Product
Company:
Top Indonesian Retail Brand
Industry:
Ecommerce
Location:
Indonesia
Category:
Personalized product recommendations
Solution Used:
Netcore personalization

Challenges

  • Availability of a wide range of products on their e-commerce website made relevant product discovery a major challenge
  • Inability to provide individual customers with a personalized online shopping experience via AI-led product recommendations
  • Below expectation purchase conversion rate and add-to-cart rate

 

Netcore’s Strategy

Netcore’s AI-led product recommendation strategy helped the top Indonesian retail brand by:

  • Harnessing Neural Networks and our AI engine, Raman to understand unique customer tastes, preferences, and affinities
  • Designing and deploying personalized product recommendation widgets across all stages of the customer lifecycle on their website
  • Using de-duplicate rules across their website to ensure that the same product wouldn’t be displayed multiple times on a page
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