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India’s largest taxi aggregator

India’s Largest Taxi Aggregator Service Reduces Customer Complaints by 90%

Key results
0.01 ms
Email latency
90%
reduction in customer complaints
11%
Increase in customer engagement
7%
Increase in incremental transactions
Industry:
Travel
Location:
India
Category:
Email Marketing
Solution Used:
Netcore Email

Challenges

Latency in picking emails from applications resulting in delayed delivery of crucial emails. Emails landing in SPAM also resulted in poor customer experience.

Netcore’s Strategy

  • Email delivery speed – installation of servers at client’s international data centre to null the latency
  • Real-time tracking to take relevant and timely actions
  • Expert email consultancy to implement email best practices
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