India’s largest Music App

How India’s largest Music App grew its audience reach by 67% and a 2.5X uplift in email engagement with Netcore email marketing.

Key Results
Unique Open Rates
User Reach via Email Channel
Monthly Volumes


Founded in 2007, this company is India’s biggest online music streaming service and the largest distributor of Bollywood, English, and other Indian music across the world.



Email Deliverability, Predictive segmentation

Solution Used:
Netcore’s AI-powered predictive engagement


  • The majority of their email list were Gmail addresses, but their deliverability had taken a hit.
  • The domain had a low sender reputation with Gmail, thus most emails were landing in the spam folder.
  • A historical bad reputation had impacted the sending domain, making it extremely hard to establish a good reputation with mailbox providers.
  • They also suffered from limited reach to email audiences due to the poor deliverability of the campaigns.
  • The majority of their email list was not engaged, which put the inactive subscribers at risk of becoming dormant.
  • With the domain suffering from critical deliverability issues, it was challenging to conduct a thorough warm-up process. 

Netcore strategy:

  • The CRED team analyzed the email templates and suggested changes to enhance the deliverability scores of their campaigns.
  •  Our deliverability experts analyzed campaign performance over a period of time and selected new sender domains for scaling up the volumes.
  •  They assessed mailing lists, segments, verified and validated the email addresses, and performed a calculated IP warm-up. As a result, there was a gradual lift in overall engagement metrics.
  • The team segmented the music app’s email list smartly to target the most relevant content as per subscriber behavior on their music streaming platform.
  • Predictive segmentation created a combination of ‘intelligent’ segments based on subscriber attributes, which led to high engagement from subsequent targeting.
  •  The brand also used Netcore’s AI-powered predictive engagement feature to identify the engaged users who were more likely to open their emails. This brought a positive impact on email open rates and deliverability. 
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