How India’s Leading Online Chess Store Boosted ROI by 16X through Netcore’s Dynamic Personalisation Solution

Key results
30% Increase
Increase in CTR
20% Increase
Uplift in Incremental Conversions
16x Increase
Increase in ROI
Chessbazaar is the largest chess manufacturer of Chess Pieces, Chess Boards, Chess Set Combos, Chess Accessories, Chess Storage Box, DGT Chess Clocks
Personalized product recommendations
Solution Used:
Netcore personalization


  • Inability to convert website visitors into purchasing customers despite high traffic
  • Lack of personalized product recommendations at an individual customer level
  • Inability to predict what products to target which customers with, based on behavioral data

Netcore Smartech Strategy

Smartech’s AI-powered personalization and recommendation module allowed ChessBazaar to:

  • Lay the foundation for 1:1 personalization using the clickstream data and current context of every website visitor
  • Offer individualized product listings in real-time, based on items each visitor was most likely to buy
  • Deliver contextual viewing and shopping experience by creating a “You May Like This” personalized product display widget on the website
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