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How India’s Leading Online Chess Store Boosted ROI by 16X through Netcore’s Dynamic Personalisation Solution

Key results
30%
Increase in CTR
20%
Uplift in Incremental Conversions
16x
Increase in ROI
Company:
Chessbazaar is the largest chess manufacturer of Chess Pieces, Chess Boards, Chess Set Combos, Chess Accessories, Chess Storage Box, DGT Chess Clocks
Industry:
Ecommerce
Location:
India
Category:
Personalized product recommendations
Solution Used:
Netcore personalization

Challenges

  • Inability to convert website visitors into purchasing customers despite high traffic
  • Lack of personalized product recommendations at an individual customer level
  • Inability to predict what products to target which customers with, based on behavioral data

Netcore Smartech Strategy

Smartech’s AI-powered personalization and recommendation module allowed ChessBazaar to:

  • Lay the foundation for 1:1 personalization using the clickstream data and current context of every website visitor
  • Offer individualized product listings in real-time, based on items each visitor was most likely to buy
  • Deliver contextual viewing and shopping experience by creating a “You May Like This” personalized product display widget on the website
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