How Canon Increased Email Campaign Open Rates with Netcore

Key results

10.6%

Lift in Open Rates

9.3%

Lift in Click Rates

Overview:

Canon India Pvt. Ltd., a 100% subsidiary of Canon Singapore Pte. Ltd., is a world leader in imaging technologies. Reinforced by world-class technology and having committed to delivering customer delight by offering an extensive product portfolio, it wanted to increase its open rates. Read the case study to know the Netcore way of solving the issue.

Industry:

Digital Camera

Location:

India

Category:

Email Marketing

Solution Used:

Netcore Email

Challenges

Canon wanted to increase their open rates. This was necessary to improve engagement and conversion rates through email as an essential channel of their marketing mix.

Netcore’s Strategy

With our AI Engine put to action, we devised methods to:

Predict the best time to send an email to an individual customer based on their past interactions with email campaigns.
Engage with their customers at the right time and has been able to improve their marketing ROI through email consistently.

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