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A1 Supplements Increase their Email Open Rates by 100% with Netcore

Key results
100%
Increase in open rates
93%+
Inboxing rate across ISPs
2x
Opens for high value campaigns
Overview:
A1Supplements.com is an online supplement company specializing in sports nutrition and lifestyle supplements.
Industry:
Healthcare
Location:
United States
Category:
Email marketing automation
Solution Used:
Netcore Email

Challenges

A1 Supplements considers emailing as its vital marketing channel. It faced Deterioration in Inbox placement at MSPs (Mailbox service providers) because of multiple reasons like emails going spam and consistent mailing to inactive user ids, MSPs like Gmail filtering out the brand name, domain, and the content layout. This resulted in losses of ROI and Business Opportunities.

 

Netcore’s Strategy

  • The new subdomain was divided into an active and inactive stream so that they don’t impact each other.
  • New signees received relevant- promotional campaigns.
  • KPIs were tracked, and the daily progress of the brand marketing department was checked.
  • Expert consultancy for campaign strategies was implanted.
  • Customer segmentation, dataset analysis provided helpful insights to the buyer’s persona, targeting conversions.
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