A global fashion leader increases conversion and lead generation with Netcore’s email and customer engagement platform

Challenges:

The brand’s objective was to increase customer engagement and conversion from email marketing campaigns. It also wanted to influence anonymous website visitors with dynamic nudges aimed at generating leads.

The primary challenges were:

• Increase user engagement with emails
• Convert anonymous website visitors into leads

Solutions:

Create a sense of urgency and evoke action with a countdown timer in emails 

With Netcore’s guidance, the brand added a countdown timer in its email campaigns that promoted “On sale” offers during the holiday season. The in-email timer displayed the time left till end of sale, created a FOMO urgency (fear of missing out), and influenced conversion.

Encourage anonymous website visitors to share their email IDs via a pop-up 

Netcore consulted the brand to implement an auto pop-up for anonymous visitors that spent a defined time browsing its website. The pop-up was quick and easy to fill and successfully collected the email IDs of anonymous visitors. Creation of the email list helped the brand reach out, leverage user intent, and generate leads. 

The brand also experienced the advantage of agility – it could directly manage the web pop-ups from the CEE panel without any technical support or intervention from Netcore.