Netcore’s AI-led Personalized Product Recommendations Help Top Women’s Fashion E-tailer, Zivame Uplift Marketing ROI by 7.5X

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Key Results (deployed widgets went live with just 35% of Zivame’s audience)

  • 7.5x: Uplift in Marketing ROI
  • 84.5%: Increase in CTR on Product Display Page via Netcore’s personalized widgets
  • 94.85%: Increase in CTR on Personalized Product Boutique Page via Netcore’s personalized widgets

Challenges

  • Availability of a wide range of products in their catalog made product discovery a challenge as customers were viewing the same products on each visit to the website
  • Absence of relevant personalized recommendations meant they had a difficulty in providing product recommendations based on user behavior and influence purchase
  • Customers visiting website would often drop-off on not finding the most relevant products, leading to a high bounce rate

Netcore Smartech Strategy

Netcore’s AI-led Personalized Product Recommendations are helping Zivame’s e-commerce platform through:

  • Designing & deploying personalized widgets on different web pages across the customer journey: Product Display Page, Personalized Product Boutique Page
  • Deployment of AI engine, Raman and Neural Networks: To understand customers in real-time and show them personalized recommendations based on what they are most likely to purchase
  • Created a Personalized Product Boutique Page that showcases only products that the customer is most likely to purchase based on customer data
  • De-duplicate products across the website: To ensure that the same product wouldn’t be displayed multiple times on a webpage
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The E-Commerce Marketers Guide to Deep Personalization

Why Choose Netcore for Personalization

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Patented AI-based model

Algorithms that improve your web & app conversions by predicting &
sharing right products for each customer in real-time

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Quick integration Quicker results

Taking less than fifteen minutes, the platform is built to integrate &
scale-up quickly to help you jump right into business

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Performance Reporting

Measure conversion uplifts with advanced A/B testing within
5 weeks of integration

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Personalization beyond home-page

Make shopping easy for your customers by greeting them with
personalized boutiques and communications using past data

Our Promise

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10-13% increase in conversions
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6-9% increase in add-to-carts
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30-60% increase in CTRs
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15 Minutes to integrate
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5 days for going online
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5 weeks to see results

Netcore vs Others

Long story short to help you make the correct choice

Competition

  • Integration takes 240 hours
  • Personalization on some pages
  • No personalization on messaging
  • No ownership of KPI
  • Click-stream data

Netcore

  • Integration takes 15 minutes
  • Personalized boutiques & more
  • Personalization across communications
  • KPI uplift with proof of concept
  • Click & eye-ball data
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