Netcore’s AI-led Personalized Product Recommendations Help Top Singapore-based Home Furniture Store Increase E-Commerce Conversions by 8.48%

Key Results (via Personalized Widgets)

  • 8.48%: Increase in Conversion Rate (Overall Purchases)
  • 13.2%: Decrease in Bounce Rate (via web pop-ups)
  • 240.3%: Increase in CTRs on the Product Display Page
  • 34%: Increase in CTRs on the Product Listing Page
  • 67.48%: Increase in CTRs on the Personalized Boutique Page

Challenges

  • Availability of wide range of products in their catalog made product discovery a challenge
  • Inability to provide 1:1 product recommendations based on what customer is likely to buy led to low conversion rate
  • High drop-offs due to inaccurate product recommendations led to a high bounce rate

Netcore Strategy

Netcore’s AI-led personalized product recommendation engine helped the brand’s e-commerce website by:

  • Designing & deploying personalized recommendation widgets – powered by User Affinity models on key webpages along the customer journey
  • Providing relevant 1:1 product recommendations on different pages to drive customers towards purchase, with the help of our AI engine, Raman and Neural Networks
  • AI-led personalized widgets: Deployed across different stages of the customer journey on the website; i.e. Home Page, Product Listing Page, and Product Display Page
  • Creating a Personalized Boutique Page curated with only those products that individual customers are most likely to click on or purchase
  • Using de-duplicate rules across the website to ensure that the same product wouldn’t be displayed multiple times on a page
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Netcore vs Others

Long story short to help you make the correct choice

Competition

  • Integration takes 240 hours
  • Personalization on some pages
  • No personalization on messaging
  • No ownership of KPI
  • Click-stream data

Netcore

  • Integration takes 15 minutes
  • Personalized boutiques & more
  • Personalization across communications
  • KPI uplift with proof of concept
  • Click & eye-ball data

The E-Commerce Marketers Guide to Deep Personalization