Netcore’s AI-led Product Recommendations Help Top Indonesian Retail Brand Increase E-commerce Conversions by 11.19% & Add-to-Cart Rate by 4.01%
Key Results
11.19% Increase in conversion rate (i.e. overall purchase)
4.01% Increase in add-to-cart rate
126.25% Increase in CTR on the Home Page via personalized widgets
51.81% Increase in CTR on the Product
31.09% Increase in CTR on the Product Display Page via personalized widgets
Challenges
- Availability of a wide range of products on their e-commerce website made relevant product discovery a major challenge
- Inability to provide individual customers with a personalized online shopping experience via AI-led product recommendations
- Below expectation purchase conversion rate and add-to-cart rate
Netcore’s Strategy
Netcore Smartech’s AI-led product recommendation strategy helped the top Indonesian retail brand by:
- Harnessing Neural Networks and our AI engine, Raman to understand unique customer tastes, preferences, and affinities
- Designing and deploying personalized product recommendation widgets across all stages of the customer lifecycle on their website
- Using de-duplicate rules across their website to ensure that the same product wouldn’t be displayed multiple times on a page
Our Promise
10-13% increase in conversions
6-9% increase in add-to-carts
30-60% increase in CTRs
15 Minutes to integrate
5 days for going online
5 weeks to see results
Netcore vs Others
Long story short to help you make the correct choice
Competition
- Integration takes 240 hours
- Personalization on some pages
- No personalization on messaging
- No ownership of KPI
- Click-stream data
Netcore
Integration takes 15 minutes - Personalized boutiques & more
- Personalization across communications
- KPI uplift with proof of concept
- Click & eye-ball data