Netcore’s AI-led Personalized Product Recommendations Help Top Indian Cosmetics Brand Uplift CTRs on Product Display Page by 51%

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Key Results (via Personalized Widgets)

26% increase in CTRs on the Home Page

51% increase in CTRs on the Product Display Page

34% increase in CTRs on the Product Listing Page

13% increase in CTRs on the Personalized Boutique Page

6.4% decrease in Bounce Rate (via web pop-ups)


  • Availability of wide range of products in their catalog made product discovery a challenge
  • Inability to provide 1:1 product recommendations based on what customer is likely to buy
  • High drop-offs due to inaccurate product recommendations led to a high bounce rate

Netcore’s Strategy

Netcore’s AI-led personalized product recommendation strategy helped the top Indian cosmetics brand by:

  • Designing & deploying personalized recommendation widgets – powered by User Affinity models on key webpages along the customer journey
  • Providing relevant 1:1 product recommendations on different pages to drive customers towards the purchase, with the help of our AI engine, Raman and Neural Networks
  • Using de-duplicate rules across the website to ensure that the same product wouldn’t be displayed multiple times on a page
  • Creating a Personalized Boutique Page curated with only those products that individual customers are most likely to click on or purchase

The E-Commerce Marketers Guide to Deep Personalization

Why Choose Netcore for Personalization

Patented AI-based model

Algorithms that improve your web & app conversions by predicting &
sharing right products for each customer in real-time

Quick integration Quicker results

Taking less than fifteen minutes, the platform is built to integrate &
scale-up quickly to help you jump right into business

Performance Reporting

Measure conversion uplifts with advanced A/B testing within
5 weeks of integration

Personalization beyond home-page

Make shopping easy for your customers by greeting them with
personalized boutiques and communications using past data

Our Promise

10-13% increase in conversions
6-9% increase in add-to-carts
30-60% increase in CTRs
15 Minutes to integrate
5 days for going online
5 weeks to see results

Netcore vs Others

Long story short to help you make the correct choice


  • Integration takes 240 hours
  • Personalization on some pages
  • No personalization on messaging
  • No ownership of KPI
  • Click-stream data


  • Integration takes 15 minutes
  • Personalized boutiques & more
  • Personalization across communications
  • KPI uplift with proof of concept
  • Click & eye-ball data