Netcore’s Smart Push helps TVS Credit achieve 2.2x increase in push notification delivery

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Key Results

26.1% Increase User Retention

23% Increase App Engagement

2.2X Increase Push Notification Delivery

Objective

TVS Credit Saathi App is the major platform for the brand to drive User Engagement, Retention and Product Cross Selling strategies.

The major challenges were to:

  • Arrest app user churn
  • Maximize user engagement using App Push Notifications

Netcore Smartech Strategy

  • Utilized the Churn Prediction Module of RAMAN, Netcore’s AI Engine, to predict and target users who are likely to churn with curated content.
  • Leveraged Netcore’s Smart Push technology to enhance Push Notification delivery rates
  • Performed a deep analysis of the entire user data and historic campaigns to optimize the communication and campaigns.
  • Developed an extensive product/offering based campaigning strategy with insights leveraged from data driven analysis. The performance was reviewed weekly.
FlipKart
Disney+Hotsar
OLA
nexxt
OYO
Swiggy

The E-Commerce Marketers Guide to Deep Personalization

Why Choose Netcore for Omnichannel Personalization

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Patented AI-based model

Algorithms that improve your web & app conversions by predicting &
sharing right products for each customer in real-time

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Quick integration Quicker results

Taking less than fifteen minutes, Smartech was built to integrate &
scale quickly to help you jump right into business

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Performance Reporting

Measure conversion uplifts with advanced A/B testing within
5 weeks of integration

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Personalization beyond home-page

Make shopping easy for your customers by greeting them with
personalized boutiques and communications using past data

Our Promise

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10-13% increase in conversions
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6-9% increase in add-to-carts
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30-60% increase in CTRs
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15 Minutes to integrate
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5 days for going online
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5 weeks to see results

Netcore vs Others

Long story short to help you make the correct choice

Competition

  • Integration takes 240 hours
  • Personalization on some pages
  • No personalization on messaging
  • No ownership of KPI
  • Click-stream data

Netcore

  • Integration takes 15 minutes
  • Personalized boutiques & more
  • Personalization across communications
  • KPI uplift with proof of concept
  • Click & eye-ball data