Click rates up by 34% and 90% sustained inboxing: How MakeMyTrip leveraged Netcore’s AI features of SLO and STO

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MakeMyTrip

Key Results

  • 32% improvement in open rates
  • 34% in unique click rates
  • 90% inbox deliverability with the majority of the emails landing in the primary folder

Overview

MakeMyTrip regularly sent out emails but achieved low engagement rates as the content was not targeted to their audience:

  • The internal structuring and list segmentation could be better
  • They did not have in-house deliverability expertise to assist with their email campaigns
  • The above two points directly affected the engagement and inboxing of MakeMyTrip’s email campaigns

Netcore’s Strategy

Our strategy involved targeting individual problem areas. The following steps were executed to ensure the best outcomes for MakeMyTrip’s campaigns:

  • Netcore’s deliverability experts dug through the historical campaigns to analyze which ones performed best with their audience
  • We used some of the powerful AI-based features for Send Time Optimization and Subject-line optimization
  • Delivered emails by predicting the times when a user is most likely to check their mailbox basis the historical behavior data 
  • Implemented all the best practices for sending emails and ensure the highest possible inboxing

To read more about the strategy, download the full case study report.

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Why Choose Netcore for Email

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AI-Powered Email Delivery & Campaigns
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Powerful Transactional APIs for seamless integration
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Actionable Analytics for Email Intelligence
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Advanced Customer segmentation, Send time & Subject line optimization
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Managed Consulting Services by Email Experts
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White-Glove Services for smooth onboarding