Netcore’s WhatsApp API Suite Helps ICICI Home Finance (ICICI HFC) Achieve 3X Uplift in Response Rate

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ICICI Home Finance (ICICI HFC) Achieve 3X Uplift in Response Rate

Key Results

  • 3x: Higher Response Rate

Challenges

Recent times have highlighted the importance of effective customer engagement.

Home Finance is an industry that relies heavily on human intervention since businesses are generated by relationship managers.

With COVID-19 still at large and social distancing still at play, ICICI HFC wanted to adopt an innovative approach to engage with customers.

Netcore Strategy

  • ICICI Home Finance wanted to bridge the gap between customers and the branch sales team
    • To ensure a level of personal touch prevails
    • For conversations to remain tracked
    • PMAY subsidy can be availed by customers
  • Netcore’s WhatsApp API enabled the brand to create a technology convergence that helped the agents stay connected with their customers
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The E-Commerce Marketers Guide to Deep Personalization

Why Choose Netcore for Personalization

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Patented AI-based model

Algorithms that improve your web & app conversions by predicting &
sharing right products for each customer in real-time

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Quick integration Quicker results

Taking less than fifteen minutes, the platform is built to integrate &
scale-up quickly to help you jump right into business

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Performance Reporting

Measure conversion uplifts with advanced A/B testing within
5 weeks of integration

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Personalization beyond home-page

Make shopping easy for your customers by greeting them with
personalized boutiques and communications using past data

Our Promise

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10-13% increase in conversions
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6-9% increase in add-to-carts
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30-60% increase in CTRs
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15 Minutes to integrate
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5 days for going online
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5 weeks to see results

Netcore vs Others

Long story short to help you make the correct choice

Competition

  • Integration takes 240 hours
  • Personalization on some pages
  • No personalization on messaging
  • No ownership of KPI
  • Click-stream data

Netcore

  • Integration takes 15 minutes
  • Personalized boutiques & more
  • Personalization across communications
  • KPI uplift with proof of concept
  • Click & eye-ball data
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