How PNB MetLife Increased Monthly Lead Generation by 3.2% with Smartech’s Web Engagement Suite

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Key Results

(*over a span of 5 months)

8800 Total Number of Leads Collected

3520 Total Number of Interested or Qualified Leads

40% Percentage of Interested or Qualified Leads (out of Total Number of Leads Collected)

Challenges

  • Despite getting ~5.5 lakh website visits/month on their website, percentage of leads generated per month was lower than expected
  • Due to low number of leads collected, the rate of converting prospects into leads and leads into policy-purchasers needed improvement

Netcore Smartech Strategy

Smartech’s AI-powered omnichannel marketing automation suite empowered PNB MetLife to:

  • Successfully deploy a custom form-based web message on the Homepage and high-conversion blog pages to collect lead contact details
  • Trigger this web message after visitors had spent at least 15 seconds on key webpages
  • Increase both the total number of leads collected and number of interested leads. This increased the overall conversion rate, bringing in new policy-purchasing customers

FlipKart
Disney+Hotsar
OLA
nexxt
OYO
Swiggy

The E-Commerce Marketers Guide to Deep Personalization

Why Choose Netcore for Omnichannel Personalization

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Patented AI-based model

Algorithms that improve your web & app conversions by predicting &
sharing right products for each customer in real-time

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Quick integration Quicker results

Taking less than fifteen minutes, Smartech was built to integrate &
scale quickly to help you jump right into business

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Performance Reporting

Measure conversion uplifts with advanced A/B testing within
5 weeks of integration

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Personalization beyond home-page

Make shopping easy for your customers by greeting them with
personalized boutiques and communications using past data

Our Promise

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10-13% increase in conversions
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6-9% increase in add-to-carts
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30-60% increase in CTRs
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15 Minutes to integrate
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5 days for going online
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5 weeks to see results

Netcore vs Others

Long story short to help you make the correct choice

Competition

  • Integration takes 240 hours
  • Personalization on some pages
  • No personalization on messaging
  • No ownership of KPI
  • Click-stream data

Netcore

  • Integration takes 15 minutes
  • Personalized boutiques & more
  • Personalization across communications
  • KPI uplift with proof of concept
  • Click & eye-ball data