Top European Watchmaker Increases E-Commerce Conversions by 16%

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Key Results
(via Personalized Widgets)

  • 16% Increase in overall website conversions
  • 77% Increase in CTRs on the Home Page
  • 197% Increase in CTRs on the Product Display Page
  • 236% Increase in CTRs on the Product Listing Page
  • 112% Increase in CTRs on the Personalized Boutique Page
  • 9.92% Decrease in Bounce Rate (via web pop-ups)

Challenge

  • Customers struggled to discover products that were most relevant to their tastes and preferences
  • Failure in relevant product discovery increased the drop-off rate on the website and resulted in low conversion rates
  • Absence of 1:1 product recommendations to personalize the e-shopping experience and encourage customers to purchase again

Netcore's Strategy

Netcore’s AI-led product recommendations helped the brand by:

  • Providing relevant 1:1 product recommendations on different pages to drive customers towards purchase, with the help of our AI engine, Raman
  • Designing & deploying personalized product recommendation widgets – powered by User Affinity models on the Home Page
  • Using de-duplicate rules across the website to ensure that the same product wouldn’t be displayed multiple times on a page
  • Creating a Personalized Boutique Page curated with only those products that individual customers are most likely to click on or purchase
FlipKart
Disney+Hotsar
OLA
nexxt
OYO
Swiggy

The E-Commerce Marketers Guide to Deep Personalization

Why Choose Netcore for Omnichannel Personalization

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Patented AI-based model

Algorithms that improve your web & app conversions by predicting &
sharing right products for each customer in real-time

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Quick integration Quicker results

Taking less than fifteen minutes, Smartech was built to integrate &
scale quickly to help you jump right into business

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Performance Reporting

Measure conversion uplifts with advanced A/B testing within
5 weeks of integration

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Personalization beyond home-page

Make shopping easy for your customers by greeting them with
personalized boutiques and communications using past data

Our Promise

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10-13% increase in conversions
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6-9% increase in add-to-carts
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30-60% increase in CTRs
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15 Minutes to integrate
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5 days for going online
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5 weeks to see results