Top European Watchmaker Increases E-Commerce Conversions by 16%
Key Results
(via Personalized Widgets)
- 16% Increase in overall website conversions
- 77% Increase in CTRs on the Home Page
- 197% Increase in CTRs on the Product Display Page
- 236% Increase in CTRs on the Product Listing Page
- 112% Increase in CTRs on the Personalized Boutique Page
- 9.92% Decrease in Bounce Rate (via web pop-ups)
Challenge
- Customers struggled to discover products that were most relevant to their tastes and preferences
- Failure in relevant product discovery increased the drop-off rate on the website and resulted in low conversion rates
- Absence of 1:1 product recommendations to personalize the e-shopping experience and encourage customers to purchase again
Netcore's Strategy
Netcore’s AI-led product recommendations helped the brand by:
- Providing relevant 1:1 product recommendations on different pages to drive customers towards purchase, with the help of our AI engine, Raman
- Designing & deploying personalized product recommendation widgets – powered by User Affinity models on the Home Page
- Using de-duplicate rules across the website to ensure that the same product wouldn’t be displayed multiple times on a page
- Creating a Personalized Boutique Page curated with only those products that individual customers are most likely to click on or purchase
The E-Commerce Marketers Guide to Deep Personalization
Why Choose Netcore for Omnichannel Personalization
Patented AI-based model
Algorithms that improve your web & app conversions by predicting &
sharing right products for each customer in real-time
Quick integration Quicker results
Taking less than fifteen minutes, Smartech was built to integrate &
scale quickly to help you jump right into business
Performance Reporting
Measure conversion uplifts with advanced A/B testing within
5 weeks of integration
Personalization beyond home-page
Make shopping easy for your customers by greeting them with
personalized boutiques and communications using past data
Our Promise
10-13% increase in conversions
6-9% increase in add-to-carts
30-60% increase in CTRs
15 Minutes to integrate
5 days for going online
