What is BIMI? How will it Affect Email Authentication and Deliverability?

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An email user at an average skims through every email devoting 5-10 seconds to know the brand offer and decide if they wish to open the email and click. Thus, the attention span on emails is less, and therefore a user will expect the Mailbox providers to have authentication checks on the emails sent to them.

Thus due to the demands of the growing Email users, a group was formed to develop a visual brand indicator and add a layer of security to Email inboxes and BIMI (Brand Indicators for Message Identification) was created.

In this Ebook, you will learn:

  • What is BIMI?
  • What is required before we decide to use it?
  • Does it ensure high deliverability?
  • Why do Marketers need to care about it?

In this guide, you will learn how BIMI helps you as a brand to get the trust of the users and, ultimately, by getting visibility in the user inbox, get the extra promotion.