Personalization Playbook: How to Keep Your News & Media Readers Hooked With Relevant Content Recommendations

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Personalization Playbook: How to Keep Your News & Media Readers Hooked With Relevant Content Recommendations

Facebook, is a competitor to news organizations and accounts for 20% of the internet time Americans spend on their mobile devices. Why? One major reason is that Facebook delivers a highly personalized news feed experience; news platforms are rarely able to!

Stop addressing your average “Joe-six-pack”! Leverage AI-led Omnichannel Personalization and build a new business model that identifies your readers as real unique people with their own tastes and preferences.

The times are changing and it demands you to recognize, acknowledge, and act upon it!

In this Ebook, you will learn:

  1. Learn how content personalization and 1:1 recommendations will help you increase your CTRs
  2. Understand key personalization use cases that can help you increase each reader’s content consumption
  3. Gain insights on the key metrics that content recommendations can impact on your website or mobile app
  4. Identify the best content personalization strategy that benefits your news and media business

Why Choose Netcore for Omnichannel Personalization

Patented AI-based model

Algorithms that improve your web & app conversions by predicting &
sharing right products for each customer in real-time

Quick integration Quicker results

Taking less than fifteen minutes, Smartech was built to integrate &
scale quickly to help you jump right into business

Performance Reporting

Measure conversion uplifts with advanced A/B testing within
5 weeks of integration

Personalization beyond home-page

Make shopping easy for your customers by greeting them with
personalized boutiques and communications using past data

Our Promise

10-13% increase in conversions
6-9% increase in add-to-carts
30-60% increase in CTRs
15 Minutes to integrate
5 days for going online
5 weeks to see results

Netcore vs Others

Long story short to help you make the correct choice


  • Integration takes 240 hours
  • Personalization on some pages
  • No personalization on messaging
  • No ownership of KPI
  • Click-stream data


  • Integration takes 15 minutes
  • Personalized boutiques & more
  • Personalization across communications
  • KPI uplift with proof of concept
  • Click & eye-ball data
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