Personalization Playbook: Delight OTT Users With AI-led Content Personalization and Recommendations
The COVID-19 pandemic has left a lot of us confined to our homes. This has seen us turn to OTT platforms to fulfil our need for education and entertainment. What was already a booming consumer industry, has grown exponentially in 2020, across regions.
Sample this – Netflix acquired nearly 15.8 million paid subscribers during this period and other major streaming platforms like Amazon Prime, Disney+Hotstar, and Spotify are also continuing to acquire a large number of users.
There is no time like now to acquire, engage, and retain users…
…and, one way to do that is by understanding every user at a unique individual level and show them personalized content that suits their tastes and preferences!
In this ebook, we walk you through:
- Learn how 1:1 personalization and content recommendations will help increase content consumption per user
- Identify the customer-level data points that need to be tracked and leveraged to build an effective personalization strategy
- Understand key personalization use cases that help you keep users hooked to your OTT platform
- Gain insights on the key metrics that content personalization and recommendations can impact across your website, mobile app, and marketing channels
- Learn how to harness AI to get started on your content personalization journey today with us!