Introducing Email 2.0: Making Email Cool Again

Email 2.0 promises to help brands and marketers solve their attention recession problems by engineering a habit revolution. With various innovations under its umbrella, Email 2.0 is set to help marketers nudge customers for specific behavior with atomic rewards, interactive emails, micro content, gamification, and much more.

 In this session, you will learn:

• Why email is more important now than ever and how it can prove to be a superior asset for your brand
• How Atomic rewards, Ems, and AMP can collectively make emails more interactive, engaging, and rewarding for customers
• How progency can propel an ecosystem shift to an end-to-end service team delivering creative, strategy, analytics, and performance
• How to measure impact beyond opens and clicks with Hooked score- a novel metric to evaluate engagement intensity

We will also be showcasing how several brands have already benefited from these innovations and driven higher CTR, increased open rates, greater registrations, and other benefits.

Why attend? 

Join us to dig deeper into Email 2.0 innovations that have the power to transform your program and delight your customers.