Kumu witnesses a 38% uptick in feature adoption using Netcore’s No-code Product Experience platform

Challenges 

• Low adoption for the ‘search’ feature: This made it difficult for users to find popular live-streamers, hashtags, favorite topics, and other relevant content. 
• Low app user engagement: A low level of interaction between streamers and their top fans lead to low app user engagement 

Netcore Cloud’s Strategy: 

Netcore’s No-code Product Experience platform helped Kumu by: 

• Deploying a spotlight nudge on the search icon to encourage users to search and discover more users and further drive feature adoption
• Implementing a tool-tip to highlight the thank you message option to users to ensure users remain engaged on the app