BPI-Philam achieves 200% uplift in unique email open rates & 15x improvement in clicks
Improvement in clicks
Uplift in open rates
BPI-Philam Life Assurance Corporation is a strategic alliance between two leading financial companies in the Philippines: The Philippine American Life and General Insurance Company (AIA Philam Life) and Bank of the Philippine Islands (BPI). As a combined brand, Filipinos can trust BPI-Philam to help achieve their dreams through solutions that are accessible, affordable, and personalized.
BPI-Philam’s marketing team was in search of innovative ways to improve their email engagement.
It was observed that personalized emails received better engagement compared to generic ones.
The team was focused on building the right attributes in order to properly tag the characteristics of its customers.
BPI-Philam and Netcore worked together to identify and improve customer engagement
Worked on a strategy to increase customer engagement with the brand.
Performed thorough segmentation of the email lists to ensure relevant and contextual content was sent out to the appropriate audience.
We leveraged the Recency-Frequency-Monetary methodology which helps identify how recently a user interacted with an email, how often they engage, and the monetary value of the individual user to determine which segments each user must be categorized in.
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