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Bigbasket already had a streamlined email program. Their existing open and click-through rates were at par with the industry benchmarks. However, the company wanted to optimize their email ROI.
Bigbasket approached the Netcore Smartech team with two main objectives:
To help Bigbasket achieve its objectives, we begin with the content planning. We made three major changes to their email program:
Over the course of two periods where we compared the metrics, Bigbasket was delighted with more than a 100% increase overall.
To read more about the strategy, download the full case study report.