Recursos
99 Group achieved a 5X lead generation, and 30% higher conversion with Netcore’s interactive AMP email

99 Group achieved a 5X lead generation, and 30% higher conversion with Netcore’s interactive AMP email

Key Results
5X Up Arrow Green
Lead generation
30% Up Arrow Green
Higher conversion

Company:    

99 Group is a leading real estate technology company headquartered in Singapore. It operates real estate portals in Singapore and Indonesia and specializes in digital property advertising.

Industry: Real Estate

Location: Singapore and Indonesia

Category: AMP Email

Solution used: AMP Emails

Challenges

 

 99 Group needed to improve its data collection. They were looking for innovative ways in which they could reduce the time taken for a customer to navigate to the website and fill in data.

The primary challenges were:

  • To improve user experience
  • To increase lead generation
  • To drive user engagement
  • To gather zero-party data

 

Solution

 

AMP enquiry form implementation:

Netcore Cloud worked alongside the  99 Group marketing team,  to reduce the time and effort required for customers to submit their enquiries. By implementing AMP emails, customers no longer needed to click out to a website page. 99 Group’s customers could enter multiple property selection criteria like location, price range, bedrooms, floor location, etc, within the email.  

Collection of Zero-Party data:

99 Group made its emails more secure by adopting AMP with the help of Netcore Cloud. AMP emails restrict 3rd party providers from utilizing the data collected. The zero-party data was extremely important and could be utilized to give customized experiences based on user information, preferences, and behaviors in the future.

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