Global MarTech Leader, Netcore Cloud successfully concluded its fourth iteration of Martech Mashup 2022 in Kuala Lumpur recently. This year, the theme, “Next Gen Retention: Relationship over Rationale”, touched upon how brands can establish an effective customer engagement strategy that improves retention and boosts conversion.
First held in 2019, Netcore Cloud initiated the Martech Mashup series to connect the best minds in the industry to share their experiences and insights for marketers everywhere. Following two years of COVID-induced virtual sessions, MarTech Mashup this year saw a physical event for product, growth & marketing professionals.
Last month, Martech Mashup happened in 3 different cities of India & now the SEA series is in action which started with Malaysia this week.
A recent study by the company highlighted the importance of prioritizing loyalty over acquisition, with the rate of success in selling to a new customer being 5-20% as against that of selling to an existing customer at 60-70%. Towards this, MarTech Mashup 2022 threw light over the need to focus on marketing enabled relationships, retention, and loyalty.
The event saw the participation of brands like Malindo Air, Malaysia Airlines, Dominos Pizza, Doctoroncall, Mindvalley, Bonuslink, airasia and Reskills. As brands who are successful in this endeavor, the evening showcased an insightful exchange of best practices with special emphasis on the role of technology towards scaling and sustaining relationships that go beyond the rationale.
Attendees saw a unique curation of growth lessons and actionable insights from top industry leaders who are disrupting the digital and mobile marketing space.
The first panel discussion consistent of esteemed panelists like Hazwan Najib, Co Founder & CMO, DoctorOnCall, Marisha Lakhiani, VP Marketing, Mindvalley, and Neal Estavillo, Deputy COO & Head of Branding & Marketing, BonusLink and they spoke on why long-term relationships matter in the age of attention recession.
Key insights that came into light here were the importance of one-on-one personalization by accurate collection of data towards developing brand-affinity and building long-standing relations with consumers.
The next address by Anand Lakshmanan, Growth Lead, Netcore Cloud & Shashank Bhatt, Digital Growth & Strategy Lead, Netcore Cloud dwelled on building retention through smart engagement, creating delightful personalized touchpoints and engagements and how brands can use gamification to achieve loyalty.
The concluding panel discussion for the evening touched upon tackling digital impatience and the problem of choice.
It saw an esteemed panel including Leona Lim, Senior Manager, Branding, Marketing and Communications, Bank Islam Malaysia Berhad, Ruhani Rabin, Senior General Manager, Digital Star Media Group and Niklas Frassa, Founder / Chief Operating Officer, Limitless Technology.