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A great user experience is what it takes to make your app a success. User experience is largely about all interactions a user has with your product (app in this case). And this goes much beyond what a user sees on the app interface. Beyond designs, layouts, colours, CTAs, user experience focuses on meeting the user’s needs based on their specific JTBD (jobs-to-be-done). This is precisely where product managers need to step in and take up a crucial role in shaping and optimizing the user experience.
This ebook is all you need to implement the right strategies to drive user experiences that delight, engage and retain users.