With an exciting new Season 3
27 Oct 2022 – Feb 2023
On Alternate Thursdays
Time: 10:00 am PT | 1:00 pm EST | 7:00 pm CET
Episodes
The last 2 seasons of FTLOE Thursdays saw huge turnouts and participation from industry leaders, technology evangelists, and email experts worldwide.
Season 1 proved to be a global platform for knowledge-sharing of email’s top aspects: interactive engagement, deliverability, drip campaigns, artificial intelligence, reactivation, and more.
Season 2 was the Email 2.0 expedition into what lies beyond the frontier of conventional email: the lesser-known innovations, new best practices, and technology breakthroughs in the email industry.Episode 1
Topic : Email 2.0 - The Habit Revolution
Speaker : Rajesh Jain, Founder/Group MD - Netcore Cloud
Date : 3rd February 2022
Time: 6:00 PM IST | 8:30 AM EST | 2:30 PM CET
Testimonial
Mayank Tomar
Esther Sariowan
Mayank Singh
AVP - Product Sales
Head of Marketing and Technology
Head of Product
Netcore Cloud
Pexel.co
Domino's Indonesia
Episode 2
Topic : Reactivation is better than reacquisition
Speaker : Chaitanya Chinta, Global Business Head- Email, Netcore Cloud
Date : October 28th, 2021
Time : 6:00 PM IST | 7:30 AM ET | 1:30 PM CET
As the Email 2.0 visionary, Rajesh will guide us through the uncharted territories of Ems, Atomic Rewards, Mu Stores, AMP-All, Hooked Score, Progency, and other technologies that are transforming the world of Email Marketing. This session will also discuss driving 10X ROI from email to improve an already effective communication channel.
Marketers spend millions on acquiring new leads but very little to retain them. Reactivating dormant customers and re-engaging with them is easy and profitable. With the right email reactivation strategies, you can increase your email marketing revenue by many folds. Watch this to learn the math and science behind reactivation of dormant customers
Episode 2
Topic : Habit Formation through Atomic Rewards - Bigbasket skyrockets Email Engagement
Speaker : Akhil Kamalasan, Senior Marketing Manager, Bigbasket, and Rajesh Jain, Founder/Group MD, Netcore Cloud.
Date : 10th February, 2022
Time : 6:00 PM IST | 8:30 AM EST | 2:30 PM CET
In our second episode, we'll explore how Bigbasket, India's best online grocery shop, tripled their click-to-open rate by implementing Netcore's Atomic rewards. Join Akhil Kamalasan, Senior Marketing Manager at Bigbasket, and Rajesh Jain in a discussion about how they leveraged Email 2.0 to gamify email engagement and shape user behavior.
Join the conversation here.
Episode 3
Topic : Build 2-way conversations in your Emails through interactive emails powered by AMP
Speaker : Ganesh Shankar Rai, Product Manager at Netcore cloud and Anand Rajagopal, Customer Success Manager at Netcore Cloud.
Date :17th February, 2022
Time : 6:00 PM IST | 8:30 AM EST | 2:30 PM CET
Rajesh Jain
Founder/Group MD
Netcore Cloud
Chaitanya Chinta
Global Business Head- Email Netcore Cloud
Tejas Pitkar
Sr. Product Evangelist, Netcore Cloud
Alok Kumar
AVP - Customer Success Netcore Cloud
Episode 4
Topic : Next Martech Era belongs to Progency: The missing link for reactivation and retention.
Speaker : Nicholas Einstein, Vice President Product Marketing at Netcore Cloud, and Smita Kaushik, AVP, Netcore Labs.
Date : 3rd March, 2022
Time : 6:00 PM IST | 8:30 AM EST | 2:30 PM CET
Smita Kaushik
AVP
Netcore Labs
Learn how to make your domain capable of sending dynamic content.
Ganesh Shankar Rai, Product Manager and Anand Rajagopal, Customer Success Manager will discuss why brands should incorporate interactive elements in their emails to "AMP" up their marketing efforts.
This Thursday, we'll be introducing you to a completely new realm in the SaaS Ecosystem: An Era of Progency for Martech.
Join Nicholas Einstein, Vice President Product Marketing at Netcore Cloud, and Smita Kaushik, AVP - Netcore Labs, as they discuss how a product-led agency will combine content and creative skill sets with software capabilities to build on top of a proprietary, full-stack martech platform.
Episode 6
Topic : AI and Email: A match made for marketers
Speakers : Yogesh Kulkarni, AVP- Product Management, Netcore Cloud,
Jasmine Handa, Sr Product Marketer, Netcore Cloud
Date : December 2nd, 2021
Time : 6:00 PM IST | 7:30 AM ET | 1:30 PM CET
Yogesh Kulkarni
AVP- Product Management Netcore Cloud
Artificial Intelligence has drastically evolved since its inception a few years ago. AI is now paving the way to success for email marketers in all walks of their journey. From “Do I send it?” to “When do I send it?”, AI answers all the questions related to email marketing. AI and email, are a match made for marketers.
Learn how to revolutionize your email marketing and amplify your conversions with AI.
Jasmine Handa
Sr Product Marketer
Netcore Cloud
Episode 7
Topic : Winning email deliverability in 2022
Speakers : Ganesh Rai, Product Manager, Netcore Cloud
Hitesh Pandey, Software Engineer, Netcore Cloud
Date : December 9th, 2021
Time : 6:00 PM IST | 7:30 AM ET | 1:30 PM CET
Ensuring high deliverability is a crucial aspect of any email program. Especially if you count on email marketing for your revenue source. High email deliverability creates a solid foundation for your program to grow. It influences the engagement and the reach of your campaigns.
Learn strategies to win email deliverability in 2022.
Ganesh Rai
Product Manager
Netcore Cloud
Yanna-Torry Asprak
Software Engineer Netcore Cloud
Episode 8
Topic : Accept the unacceptable
Speakers : Yanna-Torry Aspraki, Email & Deliverability Consultant, Netcore Cloud
Date : December 16th, 2021
Time : 6:00 PM IST | 7:30 AM ET | 1:30 PM CET
Hitesh Pandey
Email & Deliverability Consultant Netcore Cloud
Email marketers attend all the email festivals, deliverability expos, and read everything there is to know about email. They do everything in their power to improve their deliverability, but for a number of reasons, their email deliverability falls short.
The organization's unwillingness to make significant changes in the way it operates is a major source of concern. Yanna-Torry Aspraki, Email & Deliverability Consultant, Netcore Cloud, will discuss ways to get your organization on board with your email deliverability journey in the season finale episode of FTLOE Thursdays Season 1.
Rajesh Jain
Founder/Group MD
Netcore Cloud
Akhil Kamalasan
Senior Marketing Manager
Bigbasket
Ganesh Shankar Rai
Product Manager Netcore Cloud
Anand Rajagopal
Customer Success Manager Netcore Cloud
Nicholas Einstein
Vice President Product Marketing
Netcore Cloud
Episodes
Episode 1
Topic : AMP email: The hotline for two-way engagement
Speaker : Nicholas Einstein, VP, Product Marketing, Netcore Cloud and Matthew Vernhout, VP Deliverability - Netcore Cloud.
Date : 27th Oct, 2022
Time : 2:00 pm EST | 11:00 am PT | 8:00 pm CET
We begin with how AMP emails can bring about a 5.5X uplift in engagement, 10X boost in ROI, and 3X reduction in cost per lead.
In the first episode, Nicholas Einstein, VP, Product Marketing and Matthew Vernhout, VP, Deliverability (from Netcore Cloud) come together to discuss AMP emails that create an app-like experience right inside emails that drives engagement and increases conversion.
You will learn about:
> Custom AMP use cases to boost the ROI for your email marketing campaigns
> AMP’s capabilities to bring games, live chatbots, calculators, and more within emails
> Creating AMP emails without needing programmers and developers
Episode 5
Topic : AMP it up with Email: Next-gen strategy to make email a two-way communication.
Speaker :Ganesh Shankar Rai, Product Manager at Netcore cloud and Alok Kumar,
Head - Marketing Consultancy & Customer Success at Netcore Cloud.
Date : 24th March, 2022
Time : 6:00 PM IST | 8:30 AM EST | 2:30 PM CET
Alok Kumar
Marketing Consultancy & Customer Success
Netcore Cloud
Learn how Netcore helps brands incorporates interactive elements in their emails to "AMP" up their marketing efforts. We share our AMP roadmap, real-life achievements of interactive emails powered by AMP, mini applications powered by AMP, and more.
Ganesh Shankar Rai
Product Manager
Netcore Cloud
FTLOE THURSDAYS ARE BACK!
Episode 3
Topic : Decoding AMP emails: Insights from Jay Oram
Speaker : Jay Oram, Head of Development, Action Rocket
Date : 21st Feb, 2023
Time : 10:00 am PT | 1:00 pm EST | 7:00 pm CET
In our previous two episodes, we introduced AMP for email - a technology that makes your emails interactive and dynamic. We also showcased some exciting interactive email use cases and what kind of results they can get you. If you missed the last two episodes, I would highly recommend watching them on our website.
This time, we’re going to delve more into the technical side of AMP. And we have invited the perfect guest for this discussion. He is the head of development at ActionRocket and an email enthusiast like myself. Action Rocket is a boutique team of passionate marketers, coders, designers, copy writers to supercharge your marketing campaigns.
Jay has had many vivid experiences, ranging from working in digital and social marketing to email development and now with AMP emails.
Matthew Vernhout
VP - Deliverability
Netcore Cloud
Nicholas Einstein
VP - Product Marketing
Netcore Cloud
Speakers
Matthew Harris
Co-Founder
Dyspatch.io and Sendwithus.com
Randy Levy
Chief Revenue Officer
Zembula
Jennifer Hoth
Director of Global Loyalty Marketing & CRM
ASICS Digital
Alexandra Palau
CEO and Chief Email Strategist
All About Email Marketing
Jay Oram
Head of Development
Action Rocket
Episode 2
Topic : Reimagining the future of email with AMP
Speaker : Nicholas Einstein, VP, Product Marketing, Netcore Cloud
Date : 17th Nov, 2022
Time : 10:00 am PT | 1:00 pm EST | 7:00 pm CET
Nicholas Einstein, VP, Product Marketing (from Netcore Cloud) will unveil a remarkable way to bring app-like experiences right inside your emails.
The result?
Up to 27X increase in your email ROI.
And there’s more in this episode!
Takeaways on futuristic ideas on AMP + your marketing emails:
> How AMP drives funnel conversions inside emails.
> Discover how an email can be a landing page, search engine, and more.
> Explore groundbreaking innovations coming up in AMP emails
> Learn how to get hyper-personalized AMP emails created in just 10 days.
Episode 4
Topic: Unlocking Inbox Success in 2023: Expert Tips from Jennifer on Email Deliverability
Speaker : Jennifer Nespola Lantz, VP of Industry Relations and Deliverability at Kickbox and Matthew Vernhout, VP of Deliverability - Netcore Cloud.
Date : 18th May 2023
Time : 2:00 pm EST | 11:00 am PT | 8:00 pm CET
In the earlier episodes, we talked about AMP and some exciting interactive AMP email use cases and the results they can get you. If you missed our previous episodes, I highly recommend watching them on our website.
This time, our guests, Jennifer Nespola Lantz, VP of Industry Relations and Deliverability at Kickbox, and Matthew Vernhout, VP of Deliverability from Netcore Cloud, will discuss email marketing and deliverability.
You will learn about the following:
- Key challenges and misconceptions in email deliverability
- Common mistakes while launching an email campaign
- Use of analytics to measure campaign performance
Jennifer Nespola Lantz
VP of Industry Relations and Deliverability
Kickbox