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Netcore vs clevertap pricing

Stop Paying for Software. Start Paying for Growth.

If you're exploring pricing for not-so-clever platforms, see how Netcore aligns platform cost with real marketing outcomes & not just MAU volume.

Pricing Model Comparison

Annual cost trajectory as you scale

clevertap

MAU-Based Pricing

Cost ↑ with users

Netcore

Outcome-Based Pricing

Cost ↓ per result
Compare Pricing Model

Why Pay for Contacts When You Can Pay for Growth?

Compare the two fundamentally different pricing philosophies side by side.

clevertap

Legacy MAU Model

Pricing basis

MAU-based pricing

What you pay for

Total users in database

Cost trajectory

Increases with user base

Platform incentive

Misaligned with your growth

RECOMMENDED

Netcore

Outcome-Based Model

Pricing basis

KPI-driven pricing

What you pay for

Revenue impact

Cost trajectory

Aligned with growth

Platform incentive

25% tied to your growth outcomes

*Subject to eligibility and applicable terms

Plans and Pricing

Carefully crafted plans to suit your business.

Growth

Advanced marketing automation for fast-scaling teams ready to engage customers across every channel.

Everything you need to scale:

Omnichannel campaigns
Journey orchestration
SmartPush AI delivery
Behavior segmentation
Send-time optimization
Conversion funnels & cohorts
Social audience integrations
A/B testing & frequency capping
Most Powerful

Enterprise

Full AI-powered customer engagement with predictive intelligence, dedicated support, and unlimited scale.

Everything in Growth, plus:

AI churn prediction
Predictive LTV & affinity scoring
1:1 AI product recommendations
Merchandising triggers
Journey Path Optimizer
Maker-checker governance
Dedicated SPOC & onboarding
Alpha Pricing eligible
Introducing Alpha Pricing

Pay for performance,
not just platform access.

The first and only Agentic Marketing Platform to link costs directly to real business results. Get Agentic marketing that scales with your success.

01

Results-First Model

02

Risk-Free Partnership

03

Shared Upside

01

Results-First Model

02

Risk-Free Partnership

03

Shared Upside

The 75/25/+1% Model

75%

FIXED PLATFORM FEE

  • Billed monthly, no surprises
  • Full platform & channel access
  • Core support included
  • ±15% flex band on usage

25%

VARIABLE PERFORMANCE FEE

  • You pick the success metrics
  • Quarterly true-up settlement
  • Scales down if we miss targets
  • Annual pooling smooths seasonality

+1%

SUCCESS KICKER

  • Only above agreed target
  • Up to 1% of attributed GMV
  • Quarterly cap set in contract
  • Negotiable on deal size

Compare Growth vs. Enterprise in detail

Both plans include our core customer engagement platform. Enterprise unlocks the full AI layer and white-glove support.

Features
Growth
Enterprise
Features
Growth
Enterprise
Behavior, Engagement & Custom Dashboards
Behavior, Engagement & Custom Dashboards
Conversion Funnels & Retention Cohorts
Conversion Funnels & Retention Cohorts
Actionable RFM & Revenue Dashboard
Actionable RFM & Revenue Dashboard
User Path Analysis & Funnel Drill Down
Paid
User Path Analysis & Funnel Drill Down
Paid
RFM Transitions & Cohort Drill Down
Paid
RFM Transitions & Cohort Drill Down
Paid
Insight Agent (AI-powered)
Paid
Paid
Insight Agent (AI-powered)
Paid
Paid
Email, App Push, Web Push, SMS, In-App, Web Messages
Email, App Push, Web Push, SMS, In-App, Web Messages
WhatsApp & RCS Messaging
WhatsApp & RCS Messaging
SmartPush — AI Delivery Optimization
SmartPush — AI Delivery Optimization
Interactive Email Editor
Add-on
Interactive Email Editor
Add-on
Facebook, Instagram & Google Audience
Add-on
Facebook, Instagram & Google Audience
Add-on
Mobile App Inbox
Paid
Mobile App Inbox
Paid
Web & Mobile App Personalization
Paid
Paid
Web & Mobile App Personalization
Paid
Paid
Journey Orchestration (Drag-&-Drop)
Journey Orchestration (Drag-&-Drop)
Campaign A/B Testing & Frequency Capping
Campaign A/B Testing & Frequency Capping
Control Groups & Behavior-based Segmentation
Control Groups & Behavior-based Segmentation
Merchandising Triggers (Back-in-stock, Price Drop)
Merchandising Triggers (Back-in-stock, Price Drop)
Journey Path Optimizer (AI-led)
Journey Path Optimizer (AI-led)
Send Time Optimization & Preferred Channel
Send Time Optimization & Preferred Channel
Content Agent (AI Copywriting)
Add-on
Content Agent (AI Copywriting)
Add-on
Predictive LTV & Affinity Scoring
Paid
Predictive LTV & Affinity Scoring
Paid
Propensity to Purchase / Churn Prediction
Paid
Propensity to Purchase / Churn Prediction
Paid
AI Product Recommendations on Channels
Paid
Paid
AI Product Recommendations on Channels
Paid
Paid
Chat Support & 2FA / IP Restrictions
Chat Support & 2FA / IP Restrictions
Guided Onboarding
Add-on
Guided Onboarding
Add-on
Email & Notification Delivery Expert
Add-on
Email & Notification Delivery Expert
Add-on
Dedicated SPOC
Dedicated SPOC
Customer Success Manager
Paid
Paid
Customer Success Manager
Paid
Paid
SFTP / API Uploads & Webhooks
SFTP / API Uploads & Webhooks
Role-based Access Management
Paid
Role-based Access Management
Paid
Event Data Export & Additional Attribute Storage
Paid
Event Data Export & Additional Attribute Storage
Paid
Maker-Checker Module
Paid
Paid
Maker-Checker Module
Paid
Paid
Localised IDC — India, US, EU, Indonesia
Paid
Paid
Localised IDC — India, US, EU, Indonesia
Paid
Paid

What This Means for Your Marketing Budget

Shift from paying for platform access to paying for measurable business impact.

No Paying for Idle Contacts

With MAU-based pricing, you pay for every user, active or dormant. Netcore charges based on outcomes, so inactive contacts don't inflate your bill.

Predictable Growth Economics

As your user base scales, your cost-per-result decreases. Growth becomes more efficient, not more expensive.

All Channels Included

Email, SMS, push, WhatsApp, in-app, and web all included. No hidden add-ons or per-channel surcharges.

Switching from clevertap Is Easier Than You Think

Our dedicated migration team handles everything from data to journeys to go-live.

Step 1

Platform Audit

We analyze your current clevertap setup, data flows, and campaign architecture.

Step 2

Data & Journey Migration

Seamless migration of user data, segments, automations, and campaign journeys.

Step 3

AI Optimization

Activate Netcore's AI engine for send-time, content, and channel optimization.

Step 4

Go Live in Weeks

Full launch with dedicated support not months, not quarters, but weeks.

Myntra
Policybazaar
Axis Bank
PharmEasy
BigBasket
TVS Credit

140%+

Repeat Purchase Uplift

40%

Higher Push CTR

13×

Return on Investment

How does Netcore deliver value to its customers?

Still comparing clevertap pricing?

See what outcome-based customer engagement looks like with Netcore. Get a personalized pricing walkthrough tailored to your business goals.