Your emails are stuck in Promotions tab. Netcore’s NIVO Program moves them to Primary Tab, so you earn more from the same email campaigns.
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★★★★★ Trusted by Adidas, New York & Co, and 6,500+ consumer brands
Trusted by 6,500+ brands globally

If your emails land in a tab your customers never open, they may as well be unsent. And Gmail, Yahoo and Apple keep changing the rules of what gets through.
The gap between delivered and seen is where your revenue quietly leaks. Closing it takes more than best practices. It takes deliverability engineering.
of users rarely or never open their Promotions tab.
Source: Netcore Email Benchmark Report 2026
NIVO, Netcore’s Inbox Visibility Optimization program, is the deliverability science that reads the best signals in the mailbox and moves your emails into Primary.
Before we touch anything, NIVO establishes exactly what is dragging you into Promotions.
NIVO earns mailbox-provider trust gradually, then routes your best traffic through the highest-trust paths, powered by AI-driven delivery.
NIVO re-scores engagement in real time and contains risk before it touches your whole program.
Most vendors show you a before-and-after screenshot and call it proof. We hold out a control group, so the revenue you see is the revenue Primary placement actually caused, not seasonality, not a lucky send.
You get the exact incremental number, measured against a baseline, in language your CFO will accept.
Measured across your NIVO rollout. Run as a controlled A/B with a holdout on your existing sends. No guesswork, no attribution games.



Netcore helped us re-engineer visibility and deliverability so our emails showed up at the right moment, in the right inbox. The impact on engagement and revenue spoke for itself.
In 30 minutes, our deliverability experts show you where your emails are actually landing, what it is costing you, and a realistic path to Primary.
No prep needed. We audit your live sending and walk you through it.
Free 30-minute consultation with our email deliverability experts. No spam, ever.
Our deliverability team will reach out within one business day to book your audit.