The Body Shop - Netcore Cloud

Company:

The Body Shop International Limited, trading as The Body Shop, is a British cosmetics, skin care and perfume company.

www.thebodyshop.in

Industry:

Ecommerce

Location:

India

Category:

Personalized product recommendations

Solution Used:

Netcore personalization

Challenges

Lack of customer engagement on the website due to non-personalized recommendations led to customers dropping-off without purchase
Inaccurate product recommendations in the product feed meant relevant product discovery was a problem

Netcore’s Strategy

Netcore’s AI-led product recommendation strategy helped The Body Shop by:

Designing and deploying personalized widgets on different touchpoints on the customer journey: Home Page, Product Display Page, Exit Intent pop-up
A/B Testing on Home Page by comparing with client’s BAU widget to demonstrate the performance of our deployed widgets
Introducing exit intent pop-ups on product pages to improve user engagement by showcasing relevant product recommendations
Real-time positive and negative feedback from every user interaction for continuous improvement of product recommendations

For Body Shop, it is very critical for us to ensure our customers have a relevant and personalized experience on our online store. To achieve this, we implemented personalized widgets that studied user preferences and shared product recommendations custom to each user. After a 14-day A/B test with Netcore’s proprietary AI-based Personalization, we observed a 13.2% uplift in overall revenue

Atul Shivnani , Head of E-commerce and Digital Marketing

The Body Shop achieves a 13.2% increase in Website Revenue

Leading brands boosted their growth with Netcore

Chumbak

Crocs India

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