Ressourcen
The Body Shop

The Body Shop achieves a 13.2% increase in Website Revenue

Key results
13.4%
Increase in number of engagement
13.2%
Increase in overall eCommerce revenue
7.5%
Reduction in bounce rates
Company:
The Body Shop International Limited, trading as The Body Shop, is a British cosmetics, skin care and perfume company.
Industry:
Ecommerce
Location:
India
Category:
Personalized product recommendations
Solution Used:
Netcore personalization

Challenges

  • Lack of customer engagement on the website due to non-personalized recommendations led to customers dropping-off without purchase
  • Inaccurate product recommendations in the product feed meant relevant product discovery was a problem

Netcore’s Strategy

Netcore’s AI-led product recommendation strategy helped The Body Shop by:

  • Designing and deploying personalized widgets on different touchpoints on the customer journey: Home Page, Product Display Page, Exit Intent pop-up
  • A/B Testing on Home Page by comparing with client’s BAU widget to demonstrate the performance of our deployed widgets
  • Introducing exit intent pop-ups on product pages to improve user engagement by showcasing relevant product recommendations
  • Real-time positive and negative feedback from every user interaction for continuous improvement of product recommendations
Schalten Sie unübertroffene Kundenerlebnisse frei, fangen Sie jetzt an
"Lassen Sie uns Ihnen zeigen, was mit Netcore möglich ist. "
Get Started Now