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Netcore Product Experience Platform helps MPL experiment its way to growth

Company:

Mobile Premier League (MPL) is India’s biggest online gaming app with 50+ games and an active player base of 70 million across its mobile app.

https://www.mpl.live/

Industry:

Mobile Gaming

Location:

India

Category:

Growth Experiments

Solution used:

Netcore Product Experience Platform

Challenges

To identify and deliver the most loved home screen layout by their users
Increase the discovery & adoption of their newly released games
To release user segment-specific features and region-specific stories

Netcore’s Strategy

Netcore No-code Product Experience Platform is helping MPL through:

Deploying Netcore’s contextual nudges & walkthroughs, MPL could drive user attention to the right games and drive greater adoption
Implementing Netcore’s A/B testing capabilities, MPL could test the screen layouts for specific users and deliver the most preferred experience to the larger audience
Feature Flags, MPL was able to release the features and stories specific to user segment

Netcore No-code Product Experience Platform has been instrumental in helping our Product teams move at the insane speeds they operate in. Every feature & widget in our app can be rolled out, rolled back, A/B tested, and highlighted for specific users - all in a matter of minutes.

OIP

Sishir Kolli, SVP, Product

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