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Top European Watchmaker

Top European Watchmaker Increases E-Commerce Conversions by 16%

Key results
16% Increase
Increase in overall
website conversions
77% Increase
Increase in CTRs
on the Home Page
197% Increase
Increase in CTRs on
the Product Display Page
236% Increase
Increase in CTRs on
the Product Listing Page
Top European Watchmaker
Industry:
Ecommerce
Location:
Europe
Category:
Personalized product recommendations
Solution Used:
Netcore personalization

Challenges:

  • Customers needed help discovering products most relevant to their tastes and preferences.
  • Failure in relevant product discovery increased the drop-off rate on the website and resulted in low conversion rates.
  • Absence of 1:1 product recommendations to personalize the e-shopping experience and encourage customers to purchase again.

Netcore’s Strategy:

Netcore Cloud’s AI-led product recommendations helped the brand by:

  • Providing relevant AI-powered 1:1 product recommendations on different pages to drive customers toward purchase
  • Designing and deploying relevant product recommendation widgets powered by user affinity models on the Home Page
  • Using de-duplicate rules across the website to ensure the same product wouldn’t be displayed multiple times on the page
  • Creating a personalized boutique page curated with only those products that individual customers are most likely to click on or purchase

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